Good visuals are essential for effective communication. Along with my copywriting experience comes 10 years of designing because good storytelling is all about sharing your own unique voice, tone, look, personality, and overall, impact. During my time at MSUFCU, I led the new logo and rebranding campaign — collaborating with a third-party design agency and senior leadership to launch the brand’s new look internally and externally.

Behind every great leader is a powerful story — and oftentimes, a great ghostwriter. I’ve helped Fortune 500 executives, U.S. Presidential Appointees, and senior leaders hone their messages. Through speeches, thought leadership blogs, tailored presentations, and internal messaging, I craft stories to help leaders communicate their vision and build trust among their teams and partners.

Every little detail matters. That rule applies to my work in and out of the office. From VIP receptions and large-scale corporate events to weddings and special celebrations, I work with clients and executives to design invitations, programs, signage, and curated guest gifts — making every part of the experience on-brand and intentional.

As Social Media Lead, I helped increase followers by 30% within the first year of managing MSUFCU’s corporate accounts. I handled all content creation, scheduling, public responses, and served as the crisis communications liaison. In 2020, I led the #MSUFCUEatsLocal campaign that drove record-breaking engagement and was honored with a First Place Ragan Communications Award.

I have a knack for turning complex data and information into compelling brand stories and visuals. Since 2015, I’ve led Annual Report and Year In Review initiatives for Michigan State University Federal Credit Union and the U.S. Department of Veterans Affairs. From copy and design to data collecting and audit verifications, I handle every step from start to finish to showcase a brand’s milestones and accomplishments.